NIWeek offers amazing opportunities. It is easy to think “I already use LabVIEW and NI Hardware, so why should I go to a trade show?” But, taking the trip to Austin is always worth it. There is a completely different level of learning available, on brand new products as well as improved hardware and software techniques. The show goes beyond LabVIEW training classes, or the technical information available online, and gives you real world examples of how users like you are using NI tools to make themselves more efficient at their jobs.
The rhetorical statement seems to be what most system integrators feel is true. After all, if they remain the only ones able to understand the system or use the code, then customers will always have to go back to them, right?